ESPN & ACC reach new deal
Posted: Tue Jul 19, 2016 2:24 pm
http://espn.go.com/college-sports/story ... cc-network
I placed this under "other school's" since it deals with the ACC but wanted to get your ideas on how this could impact the Sun Belt and App, if it all. With the ACC network going live, will they take some of the content from ESPN/ESPN2 which could ultimately open up more spots for the conference? Does this deal essentially kill Raycom? Could the Sun Belt/App swoop in and land a deal with Raycom to broadcast our content?
According to their website, "Raycom Media owns or provides services for stations covering over 14% of U.S. television households..." Even with the current setup (including Idaho and NMSU), Raycom covers the entire footprint. They stretch from NY to FL over to AZ up to ID with major concentration in the southeast, gulf region and Texas.
Coverage map:
http://www.raycommedia.com/locations/
I think it would be a proactive move on Benson and the conference's part, assuming they could find the money, to launch a Sun Belt digital platform unless the conference could land a deal with Raycom who already produces digital content. Maybe strike a deal with Apple or Roku where fans could download the Sun Belt app or have it come standard on new devices or if Netflix/Hulu ever get in the act of broadcasting live sports, striking a deal with them. I definitely don't have a clue about the financials behind such a move. However, Sun Belt programs don't generate much TV money so our programs know how to survive without that money. Since we lack the revenue stream, the next best thing is exposure.
I placed this under "other school's" since it deals with the ACC but wanted to get your ideas on how this could impact the Sun Belt and App, if it all. With the ACC network going live, will they take some of the content from ESPN/ESPN2 which could ultimately open up more spots for the conference? Does this deal essentially kill Raycom? Could the Sun Belt/App swoop in and land a deal with Raycom to broadcast our content?
According to their website, "Raycom Media owns or provides services for stations covering over 14% of U.S. television households..." Even with the current setup (including Idaho and NMSU), Raycom covers the entire footprint. They stretch from NY to FL over to AZ up to ID with major concentration in the southeast, gulf region and Texas.
Coverage map:
http://www.raycommedia.com/locations/
I think it would be a proactive move on Benson and the conference's part, assuming they could find the money, to launch a Sun Belt digital platform unless the conference could land a deal with Raycom who already produces digital content. Maybe strike a deal with Apple or Roku where fans could download the Sun Belt app or have it come standard on new devices or if Netflix/Hulu ever get in the act of broadcasting live sports, striking a deal with them. I definitely don't have a clue about the financials behind such a move. However, Sun Belt programs don't generate much TV money so our programs know how to survive without that money. Since we lack the revenue stream, the next best thing is exposure.