ASU Athletics has a new marketing position in the works. The position description was posted on Friday. This is big step in the right direction in my opinion...

http://hrs.appstate.edu/employment/epa-jobs/917

Category: Administrative Division
College: Chancellor's Division
Department: Athletics

Appalachian State University Athletics is seeking a Director of Promotions and Fan Engagement. This is a full-time position and includes State of NC benefits.

The position duties include:

• Plan promotional events for all sports to gain fan attendance and enthusiasm

• Serve as coordinator/producer/director of football, basketball in-venue game day experience

• Coordinate marketing plans for all Appalachian Athletic programs

• Work with Associate AD for Public Affairs and others to cultivate and create on-campus relationships and find ways to partner and support campus endeavors

• Gather content and distribute weekly game day emails through database email access

• Coordinate and supervise Jr. Mountaineers Club and Mountaineer Summer Reading Program and help provide direction for staff oversight to Student Yosef Club as directed.

• Plan, order and distribute all printed promotional materials, and miscellaneous publications.

• Assist ticket office with group, season, and single-game ticket sales and campaigns for football, men's and women's basketball, and other sports at Appalachian State.

• Supervise cheerleading and spirit programs

• Serve as administrative member of Appalachian Fan Council and seek feedback from various patrons on best practices within the gameday experience

• Establish new and cultivate existing relationships with key influences in the local and regional communities to promote Appalachian Athletics

• Work with on campus organizations to coordinate special events: homecoming, pep rallies, etc.

• Work with Associate AD for Public Affairs on maintaining athletic advertising trade in various markets

• Work with external operations team on furthering the penetration of Sun Belt Conference brand awareness through unique events and other points of distribution

• Develop and manage marketing budget

Proficiencies: Panasonic and Daktronics messageboard management software and hardware, Click Effects, script management software, website maintenance platforms (Neulion or comparable), MS Office Suite, Adobe Creative Suite

Requirements: Four-year degree required (Master's preferred) in marketing, communication, advertising, or a related field and a minimum two-year's experience in sports marketing and/or promotions, or a related field, in collegiate or professional sports.

Please e-mail cover letter, resume, and any support materials to athleticsjobs@appstate.edu or mail to David Jackson, Associate AD Public Affairs, Appalachian State Athletics, 425 Jack Branch Drive, Boone, NC 28608. Review of applicants will begin immediately and continue until job is filled.

Appalachian State University is an AA/EEO Employer. In support of its commitment to inclusive excellence through diversity and equity, the university strongly encourages applications from women, minorities, individuals with disabilities, veterans and members of other underrepresented groups.

Any offer of employment to a successful candidate will be conditioned upon the University's receipt of a satisfactory criminal background report.

This is good news; would have been a huge plus to have had such a person in our FBS discussions.

Marketing is a necessary function of any business, program, etc. As fans, we know the value of Appalachian sports, especially those fall afternoons in the high country. It's the job of marketing to expose that knowledge to the market. You have to tell people.

This probably needs to be someone from outside the Appalachian family that is flush with fresh and innovative ideas ready to think outside the box.

Now this is some really good news!

App74 wrote:This is good news; would have been a huge plus to have had such a person in our FBS discussions.

Marketing is a necessary function of any business, program, etc. As fans, we know the value of Appalachian sports, especially those fall afternoons in the high country. It's the job of marketing to expose that knowledge to the market. You have to tell people.

This probably needs to be someone from outside the Appalachian family that is flush with fresh and innovative ideas ready to think outside the box.

Probably needs to be two people, that is a lot of duties for one person to juggle.

This is a great hire, glad they are planning for the future.

huskie3 wrote:

App74 wrote:This is good news; would have been a huge plus to have had such a person in our FBS discussions.

Marketing is a necessary function of any business, program, etc. As fans, we know the value of Appalachian sports, especially those fall afternoons in the high country. It's the job of marketing to expose that knowledge to the market. You have to tell people.

This probably needs to be someone from outside the Appalachian family that is flush with fresh and innovative ideas ready to think outside the box.

Probably needs to be two people, that is a lot of duties for one person to juggle.

Can't help but wonder who has been performing these duties to date.

JCline0429 wrote:
Can't help but wonder who has been performing these duties to date.

Many of these functions were previously handled through Yosef. In the coming years the ticket office and Yosef will be integrated to some degree by this new position. The more I hear about it, the more excoted I am about the news.

It's all good.

This sounds like a good job for Charlie, AppGrad78!!! How about it Charlie?

Thanks, but some of the computer software mentioned in the job description is just a wee bit beyond my expertise. We'll get some good candidates, though.

What happened to the marketing guy at App that looked like Jim Rome? Wes was his name I think...