Marketing help

bcoach
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Re: Marketing help

Unread post by bcoach » Sun Oct 25, 2015 7:40 am

HighlandsApp wrote:
AppOrange wrote:After reading several posts this morning, I noticed several folks making suggestions on how to help marketing with awareness of our team and game day experience "advice". Here are a few things I noticed while at the game Thursday that could be improved on. Not a gripe session, just some thoughts as you never know who may read this:

1. Music - I have seen this by many of you and agree. Get rid of the music in between the plays. It's often mistimed and awkward. Plus, many in the stands don't appreciate the music. Let's turn this duty back over to the awesome band that we have, feels more college like and everyone loves the tradition.

2. Sound system was better for this game, need more skilled folks running it however, lots of sound adjustments mid announcement

3. The look of the stadium was gorgeous Thursday night, especially the light bouncing off the trees on the hill end. Then there was the truck. Get rid of that thing, it's ugly, old and stood out like a sore thumb . . . Something you would see at a HS game.

4. Seats. Gotta be a way to price the top corner seats on both sides to make them more desirable than sitting on the hill. We need the . seats full, then hill. Personally, other than bathroom convienence, I don't see the appeal of the hill.

5. As always, bring back the black end zones

Black out end zones and much much more next time turf needs replacing. Central Ark has turf and logos way way out side of the field of play:
Screen shot 2015-10-24 at 3.52.21 PM.jpg
I would love to see black end zones but if we ever have anything but green in between I am out of here. Done ,finished

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moonshine
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Re: Marketing help

Unread post by moonshine » Sun Oct 25, 2015 8:26 am

Speaking of marketing, is trunk or treat happening on Halloween prior to taking on the men of Troy?
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Re: Marketing help

Unread post by AppDawg » Sun Oct 25, 2015 8:52 am

moonshine wrote:Speaking of marketing, is trunk or treat happening on Halloween prior to taking on the men of Troy?
Based on the promotions schedule online, it is. However, it lists details as TBA.

http://m.goasu.com/mobile/ViewArticle.d ... M_ID=21500&

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Re: Marketing help

Unread post by asutrnr81 » Sun Oct 25, 2015 1:32 pm

AppDawg wrote: We designate 4 whole sections on the East side for students. I got railed earlier this week for asking the students to fill out the stadium - from an aesthetic point of view. If they want to pack in like sardines on the west side and hill, fine by me. I say to that, open those seats on the East side for public sale and stop holding them for Students. We could use the additional revenue.
Great Idea...
Go APPS!

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Re: Marketing help

Unread post by clayton » Sun Oct 25, 2015 2:20 pm

I don't think we've dialed it in, yet. But, it can be done well.


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Re: Marketing help

Unread post by kiddbrewer » Sun Oct 25, 2015 2:27 pm

I hate vertical videos. Just saying.

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Re: Marketing help

Unread post by asutrnr81 » Sun Oct 25, 2015 3:37 pm

A couple of "marketing" "issues".

We need to decide if field access is ok after the game (Like Wyoming). I saw a few folks being led away by police. That issue just needs to be communicated well.

The egress from the East Stands is a major issue IMO. During the exit from the games not all gates are open....AND there are "lines" waiting for the shuttles. If you are coming from the scoreboard end and MOST people are you have to turn left....add to the bottleneck and then try to head out. During the storm last year I brought this up but it must have been forgotten for this year. The "problem" is NO ONE who can make a decision is actually over on the EAST side at the end of games. So "as long as everyone gets out" it Appears no one cares.

The last issue is the postgame "egress" from the locker room area. The equipment is hurriedly pushed into the locker room alcove then all staff come in and THEN they pull all the equipment out...and THEN they move the ropes. Don't get me wrong, i get the ropes....But if they just move the ropes back 20 feet to under the stands....all the equipment gets lined up under the stands out of the weather....and THEN move the ropes back to the edge of the stands. That way when the players and staff are in the locker room the crossover could be opened and allow for movement.

Lastly, I agree we need some "chants" "cheers" that encourage crowd participation. I love the App-State Cheer but we need to get a little more sophisticated with other "crowd participation cheers"....Use the video board to "train" us....and maybe use a "cheer guy" to organize with signage etc.
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Re: Marketing help

Unread post by T-Dog » Sun Oct 25, 2015 4:21 pm

asutrnr81 wrote:Lastly, I agree we need some "chants" "cheers" that encourage crowd participation. I love the App-State Cheer but we need to get a little more sophisticated with other "crowd participation cheers"....Use the video board to "train" us....and maybe use a "cheer guy" to organize with signage etc.
Someone to lead the cheer. Lead the cheer. Like a cheer leader?

No, as we all know, cheerleaders are there to look good and do tumbling routines, they're not there to actually lead the cheer.

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Re: RE: Re: Marketing help

Unread post by APPdiesel » Sun Oct 25, 2015 4:24 pm

clayton wrote:I don't think we've dialed it in, yet. But, it can be done well.

Those saying "down with the piped in music" THIS is what you're taking away by taking away that music. This is electric. This is incredible. This is what makes 12,000 students show up. THIS IS ATMOSPHERE.

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Re: Marketing help

Unread post by hapapp » Sun Oct 25, 2015 4:28 pm

I don't necessarily object to the piped in music at the appropriate times. I get that it can the crowd going. I just don't understand playing it while we are on offense and in particular when are at the line of scrimmage...how does that help the atmosphere?

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Re: RE: Re: Marketing help

Unread post by JTApps1 » Sun Oct 25, 2015 4:34 pm

APPdiesel wrote:
clayton wrote:I don't think we've dialed it in, yet. But, it can be done well.

Those saying "down with the piped in music" THIS is what you're taking away by taking away that music. This is electric. This is incredible. This is what makes 12,000 students show up. THIS IS ATMOSPHERE.

twitter.com/DieselOnRadio
This was during a timeout for TV which to me is a great time to play music over the PA. We don't need to keep playing it between plays though. We have poor coordination between the band and PA so why not just let the band play unless there is a TV timeout???

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Re: Marketing help

Unread post by 3rd » Sun Oct 25, 2015 4:34 pm

Please someone who knows someone get the alma mater words back on the video board!!!! The students would sing it very loudly, if the words were provided. I have no idea why it went away but it needs to be fixed ASAP.

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Re: Marketing help

Unread post by asutrnr81 » Sun Oct 25, 2015 4:43 pm

T-Dog wrote:
asutrnr81 wrote:Lastly, I agree we need some "chants" "cheers" that encourage crowd participation. I love the App-State Cheer but we need to get a little more sophisticated with other "crowd participation cheers"....Use the video board to "train" us....and maybe use a "cheer guy" to organize with signage etc.
Someone to lead the cheer. Lead the cheer. Like a cheer leader?

No, as we all know, cheerleaders are there to look good and do tumbling routines, they're not there to actually lead the cheer.
Now that is funny right there!
I think they have one function.....and that is not necessarily to do what I am asking someone to do...
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Re: Marketing help

Unread post by bcoach » Sun Oct 25, 2015 6:52 pm

We have a very fine business school. We just don't use it. The athletic department needs help with marketing and web site. The book store needs help with merchandise selection and customer service. Who knows what else. We teach it we just don't do it. This sounds very critical but what I am really getting at is we are extraordinary when it comes to education. We need to practice what we "teach".

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Re: RE: Re: Marketing help

Unread post by AppOrange » Sun Oct 25, 2015 7:12 pm

JTApps1 wrote:
APPdiesel wrote:
clayton wrote:I don't think we've dialed it in, yet. But, it can be done well.

Those saying "down with the piped in music" THIS is what you're taking away by taking away that music. This is electric. This is incredible. This is what makes 12,000 students show up. THIS IS ATMOSPHERE.

twitter.com/DieselOnRadio
This was during a timeout for TV which to me is a great time to play music over the PA. We don't need to keep playing it between plays though. We have poor coordination between the band and PA so why not just let the band play unless there is a TV timeout???

I could not agree more and was what I was thinking when I posted the original post. I do like the music occasionally, but after every play is not good. I go the games, the students do not get pumped for many of the songs, ignoring a good bit of them.
1996

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Re: RE: Re: RE: Re: Marketing help

Unread post by APPdiesel » Sun Oct 25, 2015 8:13 pm

AppOrange wrote:
JTApps1 wrote:
APPdiesel wrote:
clayton wrote:I don't think we've dialed it in, yet. But, it can be done well.

Those saying "down with the piped in music" THIS is what you're taking away by taking away that music. This is electric. This is incredible. This is what makes 12,000 students show up. THIS IS ATMOSPHERE.

twitter.com/DieselOnRadio
This was during a timeout for TV which to me is a great time to play music over the PA. We don't need to keep playing it between plays though. We have poor coordination between the band and PA so why not just let the band play unless there is a TV timeout???

I could not agree more and was what I was thinking when I posted the original post. I do like the music occasionally, but after every play is not good. I go the games, the students do not get pumped for many of the songs, ignoring a good bit of them.
I think striking a better balance is what we could all agree on. Like, let the band have game play, and the PA have stoppage time.

Also, no idea why they insist on playing "Sail" now 3 years past that song's popularity. It's slow, it has no energy.

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Re: Marketing help

Unread post by hotrod2001 » Sun Oct 25, 2015 8:24 pm

The audio/video department seems to be stepping up. The game promos and the RISE videos are top notch.

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Re: Marketing help

Unread post by huskie3 » Sun Oct 25, 2015 8:57 pm

bcoach wrote:We have a very fine business school. We just don't use it. The athletic department needs help with marketing and web site. The book store needs help with merchandise selection and customer service. Who knows what else. We teach it we just don't do it. This sounds very critical but what I am really getting at is we are extraordinary when it comes to education. We need to practice what we "teach".
I remember doing projects similar to this when I was in school at APP. We did one for Boone recreation and their plans were very much like ours when building took place. I agree projects or short internships would be helpful to all.
Bring Your A Game!

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Re: Marketing help

Unread post by asutrnr81 » Mon Oct 26, 2015 4:04 pm

bcoach wrote:We have a very fine business school. We just don't use it. The athletic department needs help with marketing and web site. The book store needs help with merchandise selection and customer service. Who knows what else. We teach it we just don't do it. This sounds very critical but what I am really getting at is we are extraordinary when it comes to education. We need to practice what we "teach".
I could not agree more....but sometimes I have to reign myself in.

The problem I have is "A" particular picture in the bookstore is the best example of marketing gone wrong. The picture of the rainbow game. It should be the leading picture we send to ANY outlet that asks...but it needs to be accurate....IT HAS BEEN PHOTOSHOPPED! The fans are standing and cheering, the video board has the touchdown graphic, and the teams are lining up to run a play....it is just awful!....and so wrong. SOOOOOOO what could/should be the LOGO picture for ASU...becomes a travesty because it is not accurate.

I know some folk have the pic and never really looked at it because it was such a great memory! They see what their eyes saw that night....but just look at the picture!

Marketing people would have caught that and not allowed it.
Go APPS!

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Re: RE: Re: RE: Re: Marketing help

Unread post by appbio91 » Mon Oct 26, 2015 4:30 pm

APPdiesel wrote:
clayton wrote:I don't think we've dialed it in, yet. But, it can be done well.

Those saying "down with the piped in music" THIS is what you're taking away by taking away that music. This is electric. This is incredible. This is what makes 12,000 students show up. THIS IS ATMOSPHERE.

twitter.com/DieselOnRadio
I have to agree. The students love it and really without them the place would not be the same.

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