ESPN advertising
Posted: Wed Sep 24, 2014 10:13 am
I was watching Sports Center this morning via ESPN3 and they were talking about Thursday night's games. They advertised the TT v Okie St. game on the mothership with no mention of the App v GaSo game on the U. I also heard about the UCLA v ASU game which is on FS1 and the Thursday night NFL match-up between the NYG & Skins on the NFL network.
I'm not writing this to complain about the lack of coverage from ESPN, even though 2 of those games aren't on any of their networks but to point out how both App and GSU missed an opportunity to promote this "Black n Blue Brawl" rivalry to a national audience. I think in the future the 2 athletic departments need to put their differences aside, pool their money and put together an awesome promo to showcase this game during commercial breaks at peak viewership times the week leading up to the game.
This leads me to another point about advertising. With more games being televised, I think App should try to increase viewership through billboard advertising in certain cities around the southeast and east coast to try and gain more exposure to potential recruits who might tune in. Advertise on billboards in the obvious places like W-S/GSO, Charlotte, Raleigh, Asheville/WNC/Greenville as well as some current conference members cities such as Atlanta, Savannah, Mobile and Nu' Awlins. Don't stop their, go after some recruiting hotbed areas such as Virginia's Tidewater, Birmingham, Central & South FL and maybe Baltimore. Just a thought I had this morning as I had my breakfast and coffee.
I'm not writing this to complain about the lack of coverage from ESPN, even though 2 of those games aren't on any of their networks but to point out how both App and GSU missed an opportunity to promote this "Black n Blue Brawl" rivalry to a national audience. I think in the future the 2 athletic departments need to put their differences aside, pool their money and put together an awesome promo to showcase this game during commercial breaks at peak viewership times the week leading up to the game.
This leads me to another point about advertising. With more games being televised, I think App should try to increase viewership through billboard advertising in certain cities around the southeast and east coast to try and gain more exposure to potential recruits who might tune in. Advertise on billboards in the obvious places like W-S/GSO, Charlotte, Raleigh, Asheville/WNC/Greenville as well as some current conference members cities such as Atlanta, Savannah, Mobile and Nu' Awlins. Don't stop their, go after some recruiting hotbed areas such as Virginia's Tidewater, Birmingham, Central & South FL and maybe Baltimore. Just a thought I had this morning as I had my breakfast and coffee.