EA Sports

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moonshine
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EA Sports

Unread post by moonshine » Thu Nov 27, 2014 7:33 am

Watching the Maui Invitational last night and noticed it was sponsored by EA Sports. Not sure I'd necessarily classify it as ironic but definitely interesting after they pretty much stopped making the NCAA b-ball game several years back due to the Ed O'Bannon lawsuit. EA did not renew it's deal this year with NCAA football (which so happen to be App's inaugural FBS season) yet here they are sponsoring a collegiate tournament.

How would you classify this sponsorship?
Marketing towards their target audience?
Buying good faith to penetrate back into the NCAA market?
Purely a PR move?
Other ideas???
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AppState1
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Re: EA Sports

Unread post by AppState1 » Thu Nov 27, 2014 7:41 am

Did the game lock up at halftime?
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Re: EA Sports

Unread post by moonshine » Thu Nov 27, 2014 7:57 am

Haha...nope but it did look exactly the same as last year's game!
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Re: EA Sports

Unread post by Yosef » Thu Nov 27, 2014 10:34 am

Actually because of some arena upgrades, the game lacked several things prior games have had.
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