Return on Investment

[AppStateNews]

Someone posted a while back an estimate of what % of alumni contribute. That is what interest me. If we had a higher percentage, even if giving $100 a year would significantly change our state.

We have 142000 living graduates.

if 1% more gave $100, we would gain $142,000
If 5% more gave $100 (which is 7100 more members, effective tripling the Yosef Club), we would gain $710.000.
That's not really going to add much to a $33M budget (2.1%)

Per the official website: Yosef Club memberships more than doubled from 2021 to 2022, with a record total of 9,348 Yosef Club donors last year. That included 5,383 Student Yosef Club members, another record-shattering mark. Even when only accounting for non-student memberships, the Yosef Club grew by 16% year over year.

So, even with season tickets selling out, we had 4,000 non-student Yosef Club Members

Truthfully, it would be easier to hire someone to bring $2-$3M in corporate sponsors or find a big donor.

All of it makes a difference, but $100 members really aren't going to move the needle.. They would be appreciated and we need to grow our base. But.....

Agree to disagree. An additional $710,000 a year is going to retain coaching staff longer. It's going to grow the fan base. Say a quarter of those increase their donation by 5% every year...

Growing the fan base and support is and should be #1 priority. Those 1-3 million donors, while nice, is typically a one time donation. We need the continuous.

Not to mention the leverage we would hold if we said we have 10,000 booster club members.

[WASU 93]

Someone posted a while back an estimate of what % of alumni contribute. That is what interest me. If we had a higher percentage, even if giving $100 a year would significantly change our state.

We have 142000 living graduates.

if 1% more gave $100, we would gain $142,000
If 5% more gave $100 (which is 7100 more members, effective tripling the Yosef Club), we would gain $710.000.
That's not really going to add much to a $33M budget (2.1%)

Per the official website: Yosef Club memberships more than doubled from 2021 to 2022, with a record total of 9,348 Yosef Club donors last year. That included 5,383 Student Yosef Club members, another record-shattering mark. Even when only accounting for non-student memberships, the Yosef Club grew by 16% year over year.

So, even with season tickets selling out, we had 4,000 non-student Yosef Club Members

Truthfully, it would be easier to hire someone to bring $2-$3M in corporate sponsors or find a big donor.

All of it makes a difference, but $100 members really aren't going to move the needle.. They would be appreciated and we need to grow our base. But.....

Agree to disagree. An additional $710,000 a year is going to retain coaching staff longer. It's going to grow the fan base. Say a quarter of those increase their donation by 5% every year...

Growing the fan base and support is and should be #1 priority. Those 1-3 million donors, while nice, is typically a one time donation. We need the continuous.

Not to mention the leverage we would hold if we said we have 10,000 booster club members.

I'd love to have them as well. And, I am one who strongly supports for Young Alumni/Family promotions for long term growth at the expense of some short term profit.

But, as far as the budget goes, I really think our best bang for the buck for 5-10 years is to find someone to market to NC and Regional corporations that their sponsorship dollar would be best spent on the mountain in front of sold out crowds of loyal App State fans (bring in a NASCAR sports marketing specialist). We have a great brand and a great program to be associated with. Those $1-3M are renewable. Take advantage that we have an established brand that doesn't have to compete with the Charlotte or Triad Pro and P5 teams.

And this doesn't have to be an either/or.......use those brands to create fan experiences that set up apart. Still have a goal of doubling the Yosef Club alumni members.

[Bootsy]

Thinking outside the box here...would it make sense to hire an external fundraising/promotional firm to explore corporate deals? Even if they get a cut of the sponsorship money they land, you have professionals prospecting and developing larger fundraising opportunities. Could be a force multiplier worth considering.

[mike87]

Someone posted a while back an estimate of what % of alumni contribute. That is what interest me. If we had a higher percentage, even if giving $100 a year would significantly change our state.

We have 142000 living graduates.

if 1% more gave $100, we would gain $142,000
If 5% more gave $100 (which is 7100 more members, effective tripling the Yosef Club), we would gain $710.000.
That's not really going to add much to a $33M budget (2.1%)

Per the official website: Yosef Club memberships more than doubled from 2021 to 2022, with a record total of 9,348 Yosef Club donors last year. That included 5,383 Student Yosef Club members, another record-shattering mark. Even when only accounting for non-student memberships, the Yosef Club grew by 16% year over year.

So, even with season tickets selling out, we had 4,000 non-student Yosef Club Members

Truthfully, it would be easier to hire someone to bring $2-$3M in corporate sponsors or find a big donor.

All of it makes a difference, but $100 members really aren't going to move the needle.. They would be appreciated and we need to grow our base. But.....

Agree to disagree. An additional $710,000 a year is going to retain coaching staff longer. It's going to grow the fan base. Say a quarter of those increase their donation by 5% every year...

Growing the fan base and support is and should be #1 priority. Those 1-3 million donors, while nice, is typically a one time donation. We need the continuous.

Not to mention the leverage we would hold if we said we have 10,000 booster club members.

I'd love to have them as well. And, I am one who strongly supports for Young Alumni/Family promotions for long term growth at the expense of some short term profit.

But, as far as the budget goes, I really think our best bang for the buck for 5-10 years is to find someone to market to NC and Regional corporations that their sponsorship dollar would be best spent on the mountain in front of sold out crowds of loyal App State fans (bring in a NASCAR sports marketing specialist). We have a great brand and a great program to be associated with. Those $1-3M are renewable. Take advantage that we have an established brand that doesn't have to compete with the Charlotte or Triad Pro and P5 teams.

And this doesn't have to be an either/or.......use those brands to create fan experiences that set up apart. Still have a goal of doubling the Yosef Club alumni members.

If we add 7100 members, hopefully they wouldn't all only be at $100 a pop.

[BambooRdApp]

Someone posted a while back an estimate of what % of alumni contribute. That is what interest me. If we had a higher percentage, even if giving $100 a year would significantly change our state.

We have 142000 living graduates.

if 1% more gave $100, we would gain $142,000
If 5% more gave $100 (which is 7100 more members, effective tripling the Yosef Club), we would gain $710.000.
That's not really going to add much to a $33M budget (2.1%)

Per the official website: Yosef Club memberships more than doubled from 2021 to 2022, with a record total of 9,348 Yosef Club donors last year. That included 5,383 Student Yosef Club members, another record-shattering mark. Even when only accounting for non-student memberships, the Yosef Club grew by 16% year over year.

So, even with season tickets selling out, we had 4,000 non-student Yosef Club Members

Truthfully, it would be easier to hire someone to bring $2-$3M in corporate sponsors or find a big donor.

All of it makes a difference, but $100 members really aren't going to move the needle.. They would be appreciated and we need to grow our base. But.....

Agree to disagree. An additional $710,000 a year is going to retain coaching staff longer. It's going to grow the fan base. Say a quarter of those increase their donation by 5% every year...

Growing the fan base and support is and should be #1 priority. Those 1-3 million donors, while nice, is typically a one time donation. We need the continuous.

Not to mention the leverage we would hold if we said we have 10,000 booster club members.

I'd love to have them as well. And, I am one who strongly supports for Young Alumni/Family promotions for long term growth at the expense of some short term profit.

But, as far as the budget goes, I really think our best bang for the buck for 5-10 years is to find someone to market to NC and Regional corporations that their sponsorship dollar would be best spent on the mountain in front of sold out crowds of loyal App State fans (bring in a NASCAR sports marketing specialist). We have a great brand and a great program to be associated with. Those $1-3M are renewable. Take advantage that we have an established brand that doesn't have to compete with the Charlotte or Triad Pro and P5 teams.

And this doesn't have to be an either/or.......use those brands to create fan experiences that set up apart. Still have a goal of doubling the Yosef Club alumni members.

If we add 7100 members, hopefully they wouldn't all only be at $100 a pop.

My $100 a pop was just thrown out for example purposes..I agree that hopefully many would do more.

[Appstate88]

Always do more than is expected. Let’s go Mountaineers. I’m in, how bout you?

[Tru2ASU]

What if we really think outside the box and we build cabins on the hill behind the stadium, they enter an agreement, that is basically a large one time donation, a yearly maintenance fee, and a yearly donation that secures your cabin, like a PSL.

[AppStateNews]

The thing with more donors helps us with more than just funds in the bank. Helps us (well the Sun Belt) with TV contracts, helps us with NIL deals, helps us with bowl game tie ins, helps us with financing in future projects, etc...

Sure getting a couple more big donors might provide the same monetary value, but it doesn't come close to the intangibles growing numbers provides.

[AppStateNews]

What if we really think outside the box and we build cabins on the hill behind the stadium, they enter an agreement, that is basically a large one time donation, a yearly maintenance fee, and a yearly donation that secures your cabin, like a PSL.

It's been proposed. Issue is permitting.

Although, the proposal was having 5-6 cabins on the hill that people can stay in starting Friday night, tailgate in, watch the game, etc.

So, just using as "seats" could work.

[Stonewall]

Whatever the right formula is ,DG needs to put it action fast because we are falling behind.These new schools are serious about not only winning , but dominating.

[AppSt94]

Whatever the right formula is ,DG needs to put it action fast because we are falling behind.These new schools are serious about not only winning , but dominating.

Sure, but how many of them are raising capital through smoke and mirrors?

[Stonewall]

I have no idea.I do know our climb is uphill .