3 Hours = $70,000+

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DaphneUrquhart
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3 Hours = $70,000+

Unread post by DaphneUrquhart » Sat Feb 01, 2014 6:05 pm

The Yosef Club raised over $70,000 today in our annual fundraising retreat. Thanks to all who said "yes" when we called.

Our goal this year is to raise a total of $4.6 million. Last year, we raised over $3 million. If every alum donated $10, we'd raise $1,000,000. $4.6 million is an attainable goal if everyone chips in.

Remember that there are all sorts of bonus points for new members, multi-year pledges, and increased giving levels. I'm happy to answer questions about Yosef membership if you have any.

Go App!
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Re: 3 Hours = $70,000+

Unread post by Rekdiver » Sat Feb 01, 2014 7:16 pm

Thank you for helping! Maybe you could get the PhD from Brown to rejoin the fold? Seriously thank you.

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Re: 3 Hours = $70,000+

Unread post by Saint3333 » Sat Feb 01, 2014 8:19 pm

Great job!

Glad to hear, any news from the meeting?

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Re: 3 Hours = $70,000+

Unread post by DaphneUrquhart » Sat Feb 01, 2014 8:53 pm

Saint3333 wrote:Great job!

Glad to hear, any news from the meeting?
We spent Friday evening looking at the gameday experience and getting more folks to join Yosef and get connected. There were great ideas thrown around - many new ones not discussed or brought up in the past several years.

Leigh Morrow is a phenom at organizing and getting folks focused. Having Kindsay Reeder in a new liaison type role with the ticket office is already showing improvements with getting folks to connect Yosef and ticket purchases. You may have noticed that we now get Priority Points for each season ticket purchased.

Look for improvements in the gameday experience this fall. Some of the final decisions, as always, will come down to dollars and space available. Some of the easy wins sound like they might be coming in improved communications regarding parking options for visitors / non-benefit members, a "permanent" home for the family fun zone, traffic flow in and around concessions, and better access to the student store / fan shop.

The athletic department and Yosef seem to be listening carefully to input and feedback from "customers". I' m delighted to be part of such a great family!
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Re: 3 Hours = $70,000+

Unread post by App91 » Sat Feb 01, 2014 11:41 pm

Daphne, how does one who is a Yosef member become more involved and a board member?

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Re: 3 Hours = $70,000+

Unread post by DaphneUrquhart » Sun Feb 02, 2014 1:37 pm

App91 wrote:Daphne, how does one who is a Yosef member become more involved and a board member?
Let Rick Beasley or Leigh Morrow or Natalie Harkey know of your interest. If you're in the Charlotte area, there's now a Yosef staff person dedicated to The Charlotte area. I believe he actually lives in Charlotte. Let me know if you need his contact info.

One of the best helps is to talk up Yosef membership to fellow alums, frat brothers, teammates, etc. If you're where you can make a spring tour event, be sure to come and bring a friend or two. Don't limit yourself to App alums either. Who knows, you may be recruiting the next convert from a certain school down east :D
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Re: 3 Hours = $70,000+

Unread post by JTApps1 » Sun Feb 02, 2014 3:28 pm

DaphneUrquhart wrote:
Saint3333 wrote:Great job!

Glad to hear, any news from the meeting?
We spent Friday evening looking at the gameday experience and getting more folks to join Yosef and get connected. There were great ideas thrown around - many new ones not discussed or brought up in the past several years.

Leigh Morrow is a phenom at organizing and getting folks focused. Having Kindsay Reeder in a new liaison type role with the ticket office is already showing improvements with getting folks to connect Yosef and ticket purchases. You may have noticed that we now get Priority Points for each season ticket purchased.

Look for improvements in the gameday experience this fall. Some of the final decisions, as always, will come down to dollars and space available. Some of the easy wins sound like they might be coming in improved communications regarding parking options for visitors / non-benefit members, a "permanent" home for the family fun zone, traffic flow in and around concessions, and better access to the student store / fan shop.

The athletic department and Yosef seem to be listening carefully to input and feedback from "customers". I' m delighted to be part of such a great family!
Was their any discussion of having people setup in the stadium, or going through the tailgate lots trying to sign people up for YC? I don't mean just handing them a flier either. Maybe have some sort of gift if they sign up on the spot, and enter their name in a raffle for tickets to the Chancellors Box for a game. Have a few tickets for several games so multiple people can win.

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Re: 3 Hours = $70,000+

Unread post by DaphneUrquhart » Sun Feb 02, 2014 8:37 pm

JTApps1 wrote: Was their any discussion of having people setup in the stadium, or going through the tailgate lots trying to sign people up for YC? I don't mean just handing them a flier either. Maybe have some sort of gift if they sign up on the spot, and enter their name in a raffle for tickets to the Chancellors Box for a game. Have a few tickets for several games so multiple people can win.
There was much talk of that, JT. For several years we've had a Yosef table near the west gate for the first half of the season. That really hasn't proven to be amazingly effective.

One idea that was bandied about was that of having volunteers wandering Rivers St and other non-Yosef parking with an iPad or other wireless device set up to take credit / debit cards so we could sign folks up while they're having fun tailgating. Concerns with that center around the security of the credit / debit card via even a secured wireless network.

Of course, we would also need volunteers willing to forego one of their own tailgates of the season to do the signing up. The Yosef staff and interns simply cannot add that task to their already crazy gameday load.
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Re: 3 Hours = $70,000+

Unread post by appgrunt71 » Mon Feb 03, 2014 8:44 am

Daphne,

Thanks so very much for your contribution to the Yosef club and especially your willingness to be such a wonderful advocate.

I have been a Yosef Club member for many years, and as we move forward in this new era, I strongly believe that we truly need to define "who Yosef is." From reading this message board I get a distinct impression that our view of Yosef covers a very broad range, from a Daniel Boone character to a hillbilly toting a jug of moonshine. I would love to see the Yosef Club form a committee of diverse alumni to truly come up with a Yosef character who represents the Southern Appalachian people.

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Re: 3 Hours = $70,000+

Unread post by Maddog1956 » Mon Feb 03, 2014 9:35 am

JTApps1 wrote:
Was their any discussion of having people setup in the stadium, or going through the tailgate lots trying to sign people up for YC? I don't mean just handing them a flier either. Maybe have some sort of gift if they sign up on the spot, and enter their name in a raffle for tickets to the Chancellors Box for a game. Have a few tickets for several games so multiple people can win.
I always thought this should be done, go to the tailgates and sign up the friends that are not members. Have a hat, visor, t-shirt to hand out, or sweat shirt, gloves, rain items in the winter. Get the items sponsored so their was little cost to YC. I would think it could be a club project for some group. With the weather in Boone, I know people are looking for that stuff all the time. People always forget stuff at home.

Thanks Daphne for your hard work!
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Re: 3 Hours = $70,000+

Unread post by DaphneUrquhart » Mon Feb 03, 2014 12:04 pm

appgrunt71 wrote:Daphne,

Thanks so very much for your contribution to the Yosef club and especially your willingness to be such a wonderful advocate.

I have been a Yosef Club member for many years, and as we move forward in this new era, I strongly believe that we truly need to define "who Yosef is." From reading this message board I get a distinct impression that our view of Yosef covers a very broad range, from a Daniel Boone character to a hillbilly toting a jug of moonshine. I would love to see the Yosef Club form a committee of diverse alumni to truly come up with a Yosef character who represents the Southern Appalachian people.
I know there's a more and more deliberate effort at finding a brand and sticking with it. We've vacillated from a hillbilly, to the Gorton's fisherman, to an angry Santa (my take on the current mascot).

There is more and more talk of competitions among university clubs surrounding connection to Yosef and getting students engaged and working to continue that engagement after graduation. I'd love everyone's help at getting the word out that Yosef is for anyone who loves App athletics ... or just App.

I do love volunteering with Yosef. We've got some great staff and great programs and great athletes. Thanks to all of you who participate in the Yosef Club!
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Re: 3 Hours = $70,000+

Unread post by DaphneUrquhart » Mon Feb 03, 2014 12:11 pm

Maddog1956 wrote: I always thought this should be done, go to the tailgates and sign up the friends that are not members. Have a hat, visor, t-shirt to hand out, or sweat shirt, gloves, rain items in the winter. Get the items sponsored so their was little cost to YC. I would think it could be a club project for some group. With the weather in Boone, I know people are looking for that stuff all the time. People always forget stuff at home.

Thanks Daphne for your hard work!
I like the giveaway idea. I do know that the Student Yosef Club is really revenue neutral since the benefits provided are right at what the students pay to join SYC. Typically, donors at the $250 - $500 level are more likely to be benefits driven while major donors ($25,000+) are more interested in a long-term impact on people and programs.

Lest any of you think that you'll never be a "major donor", consider that a $500 donation pledged out over 5 years counts as a $2,500 gift. Committment counts. Multi-year pledging benefits both the university and the donor in the points "race".

Only 208 days 'til kickoff!
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Re: 3 Hours = $70,000+

Unread post by JTApps1 » Mon Feb 03, 2014 2:10 pm

DaphneUrquhart wrote:
JTApps1 wrote: Was their any discussion of having people setup in the stadium, or going through the tailgate lots trying to sign people up for YC? I don't mean just handing them a flier either. Maybe have some sort of gift if they sign up on the spot, and enter their name in a raffle for tickets to the Chancellors Box for a game. Have a few tickets for several games so multiple people can win.
There was much talk of that, JT. For several years we've had a Yosef table near the west gate for the first half of the season. That really hasn't proven to be amazingly effective.

One idea that was bandied about was that of having volunteers wandering Rivers St and other non-Yosef parking with an iPad or other wireless device set up to take credit / debit cards so we could sign folks up while they're having fun tailgating. Concerns with that center around the security of the credit / debit card via even a secured wireless network.

Of course, we would also need volunteers willing to forego one of their own tailgates of the season to do the signing up. The Yosef staff and interns simply cannot add that task to their already crazy gameday load.
Good to know Daphne. We enter the East gate so we've never seen the YC setup. It would be interesting to see how aggressive they are in approaching people. Just sitting at a table definitely won't get the desired results. Going through the tailgates may be more effective since people aren't in a rush to get to their seat. I can see the security concerns being an issue, but obviously people were willing to give their info to you over the phone last week to be processed.

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Re: 3 Hours = $70,000+

Unread post by DaphneUrquhart » Mon Feb 03, 2014 2:19 pm

JTApps1 wrote:Just sitting at a table definitely won't get the desired results. Going through the tailgates may be more effective since people aren't in a rush to get to their seat. I can see the security concerns being an issue, but obviously people were willing to give their info to you over the phone last week to be processed.
The main difference with giving someone the info over the phone is that the credit card number is punched into a secure PCI compliant terminal then the credit card info is destroyed. The little "Square" gizmos are relatively secure but not necessarily the best option. The IT department will be in charge of determining the best way to secure the info and still be mobile so we can be more assertive in soliciting memberships. We talked about having someone with an iPad and secured MiFi that would make things more secure, too.

Y'all keep ideas for getting more Yosef involvement coming. These are wonderfully helpful ideas!
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Re: 3 Hours = $70,000+

Unread post by App91 » Mon Feb 03, 2014 2:25 pm

DaphneUrquhart wrote:
App91 wrote:Daphne, how does one who is a Yosef member become more involved and a board member?
Let Rick Beasley or Leigh Morrow or Natalie Harkey know of your interest. If you're in the Charlotte area, there's now a Yosef staff person dedicated to The Charlotte area. I believe he actually lives in Charlotte. Let me know if you need his contact info.

One of the best helps is to talk up Yosef membership to fellow alums, frat brothers, teammates, etc. If you're where you can make a spring tour event, be sure to come and bring a friend or two. Don't limit yourself to App alums either. Who knows, you may be recruiting the next convert from a certain school down east :D
Daphne would you please PM me that contact info?

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Re: 3 Hours = $70,000+

Unread post by JTApps1 » Mon Feb 03, 2014 3:19 pm

DaphneUrquhart wrote:
JTApps1 wrote:Just sitting at a table definitely won't get the desired results. Going through the tailgates may be more effective since people aren't in a rush to get to their seat. I can see the security concerns being an issue, but obviously people were willing to give their info to you over the phone last week to be processed.
The main difference with giving someone the info over the phone is that the credit card number is punched into a secure PCI compliant terminal then the credit card info is destroyed. The little "Square" gizmos are relatively secure but not necessarily the best option. The IT department will be in charge of determining the best way to secure the info and still be mobile so we can be more assertive in soliciting memberships. We talked about having someone with an iPad and secured MiFi that would make things more secure, too.

Y'all keep ideas for getting more Yosef involvement coming. These are wonderfully helpful ideas!
Supposedly there are some PCI compliant programs available for wireless use, but I'm not sure how accurate those claims are. I mentioned giving out info over the phone just to make a point that there is always some risk when giving out CC info.

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Re: 3 Hours = $70,000+

Unread post by Maddog1956 » Mon Feb 03, 2014 3:28 pm

JTApps1 wrote: Supposedly there are some PCI compliant programs available for wireless use, but I'm not sure how accurate those claims are. I mentioned giving out info over the phone just to make a point that there is always some risk when giving out CC info.
You are right there are. It's as simple as getting one of these. They're free and the data never hit's the phone. The main hit with PCI is if you store CC data locally (this doesn't) and that you encrypt for transmission (it does).

https://squareup.com/

https://squareup.com/security
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Re: 3 Hours = $70,000+

Unread post by EastHallApp » Mon Feb 03, 2014 3:49 pm

I think the new member bonus points in the Rise With Us program are good.

Other ideas:

- I mentioned one on another thread - bonus points for referrals.

- Make certain benefits available at lower levels. For example, $1,500 seems like a pretty high requirement just to receive a media guide. And a hospitality event at games for those at, say, the $250 level and up would be nice, as opposed to the current $1,000 requirement.

I'm guessing that most new members would probably be joining at the relatively lower levels. And as you say, Daphne, donors at the lower levels tend to be looking for benefits. Of course, once you're in, you might well start moving up to higher levels as you see the increasing benefits.

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Re: 3 Hours = $70,000+

Unread post by huskie3 » Mon Feb 03, 2014 4:09 pm

Iopiop
Last edited by huskie3 on Mon Feb 03, 2014 5:14 pm, edited 1 time in total.
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Re: 3 Hours = $70,000+

Unread post by DaphneUrquhart » Mon Feb 03, 2014 4:18 pm

huskie3 wrote:I want to be sure I am reading this correctly. If I currently give $1,000 a year and commit to doing this for 5 years I would be considered at the $5,000 giver level and receive benefits for that level? And still only have to do $1,000 each year?
If you give $1,000 in a year, your benefits are whatever $1,000 donors receive. The difference is in the point accumulation where you get points for every $250 pledged beyond the current year. Then you get credit each year for actually giving the $1,000. It's kinda like retiring after 30 years of teaching and then continuing to teach - you get your retirement benefits plus your regular pay.
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