We do change our helmet more than others, but there are a lot of the BCS teams that change pretty often as well.fjblair wrote:We need to find one and stick with it, it's hard to establish identity if we keep changing it around every 3 or 4 years. Should have just stayed with the uniforms we wore in Michigan in my opinion. When was the last time the nationally recognized schools changed their look, specifically the helmet design?
fjblair wrote:We need to find one and stick with it, it's hard to establish identity if we keep changing it around every 3 or 4 years. Should have just stayed with the uniforms we wore in Michigan in my opinion. When was the last time the nationally recognized schools changed their look, specifically the helmet design?
We need to change uniforms & logos to get better talent?ASUGoose wrote:We are the new kids on the FBS block and we have to find ways to differeniate to compete. Look at what Oregon has done over the past decade with their uniforms. Whether it is new unis, more focused early recruiting, etc - App has to continue to think out of the box to keep growing. We can't expect to stick with the "same old, same old" approach if we want to keep from getting stale and this is really around recruiting. Maybe one day we can grip about sticking with a consistent logo, but those days might be going away regardless as even the "traditional" teams are tweaking their unis as well (LSU incorporating gold helmets and gold on the unis; rumor is Nebraska may go with all black unis). We are not in Kansas anymore (FCS) and we HAVE to get better talent and more of them now being in FBS. Can't wait until August!
GO 'NEERS!
As a folliclely-challenged man, I embrace the vintage Yosef!ASU-FTW wrote:It's better than Bald Man with a pipe in his mouth too.ASUMountaineer wrote:I must be the only person that doesn't mind the newest rendition of the block A. Hell of a lot better than the flying Yosef head. Of course, I love the white block A, but I really like the newest version.
I beg to differ. The media frenzy and Sports Illustrated cover shot following the biggest upset in college football history instantly provided ASU with national brand awareness. Now we are going to change a logo that is so recognizable. That win did far more for ASU's national exposure than going into the SunBelt will.Kgfish wrote:[quote="DaphneUrquhart"So far, Appalachian State doesn't really have a national "brand".
I also think it is good to see the logo that is primarily our school's colors. With the emphasis on the black, it's hard to push against that.asumike83 wrote:I see it a little differently. Yes, the Michigan win did more to boost the profile of our program than the SBC move or any of the national championships. But, that win was also six years ago and the memory of the general public is pretty short.Kgfish wrote: I beg to differ. The media frenzy and Sports Illustrated cover shot following the biggest upset in college football history instantly provided ASU with national brand awareness. Now we are going to change a logo that is so recognizable. That win did far more for ASU's national exposure than going into the SunBelt will.
I've been in sales and marketing for 30 years and have seen these types changes derail successful companies. One of the worst marketing mistakes a company - or school in this case - can ever make is altering or replacing a logo that has been long identifiable with success. A logo change is like firing a coach. It is intended to signify a break from a less than successful period. Mack Brown changed the entire uniform to separate his program from the disastrous Working years. We are making a change following a 25 years period most schools would do anything to have enjoyed. This is a very risky move.
They remember the name but I'm not sure how many remember the uniforms or logo. Schools like Alabama, Penn State, USC, etc. are a different animal. Those logos and uniforms have been on the cover of Sports Illustrated regularly for the past 40 years. When it comes to recruiting, Alabama and Southern Cal take phone calls, we make phone calls.
To be clear, I prefer the existing white Block A as well but I can understand the change as we enter a new era of App football. Changing it up keeps the App State name out there and more importantly, the players and recruits love it. Keeping the Yosef alternate uniforms in the rotation as an ode to our history is also a good thing, IMO.
We actually need to use more gold. Every school in America uses black & white in some form.ASUMountaineer wrote:I also think it is good to see the logo that is primarily our school's colors. With the emphasis on the black, it's hard to push against that.asumike83 wrote:I see it a little differently. Yes, the Michigan win did more to boost the profile of our program than the SBC move or any of the national championships. But, that win was also six years ago and the memory of the general public is pretty short.Kgfish wrote: I beg to differ. The media frenzy and Sports Illustrated cover shot following the biggest upset in college football history instantly provided ASU with national brand awareness. Now we are going to change a logo that is so recognizable. That win did far more for ASU's national exposure than going into the SunBelt will.
I've been in sales and marketing for 30 years and have seen these types changes derail successful companies. One of the worst marketing mistakes a company - or school in this case - can ever make is altering or replacing a logo that has been long identifiable with success. A logo change is like firing a coach. It is intended to signify a break from a less than successful period. Mack Brown changed the entire uniform to separate his program from the disastrous Working years. We are making a change following a 25 years period most schools would do anything to have enjoyed. This is a very risky move.
They remember the name but I'm not sure how many remember the uniforms or logo. Schools like Alabama, Penn State, USC, etc. are a different animal. Those logos and uniforms have been on the cover of Sports Illustrated regularly for the past 40 years. When it comes to recruiting, Alabama and Southern Cal take phone calls, we make phone calls.
To be clear, I prefer the existing white Block A as well but I can understand the change as we enter a new era of App football. Changing it up keeps the App State name out there and more importantly, the players and recruits love it. Keeping the Yosef alternate uniforms in the rotation as an ode to our history is also a good thing, IMO.
That's fine, but unlike those schools black is our school color. I get that you don't like the block A used on the new helmets, but as I said before (which you didn't respond to), I had no idea it would trigger such deep emotion for you. To each their own, but I like the new look.Kgfish wrote:We actually need to use more gold. Every school in America uses black & white in some form.ASUMountaineer wrote:I also think it is good to see the logo that is primarily our school's colors. With the emphasis on the black, it's hard to push against that.asumike83 wrote:I see it a little differently. Yes, the Michigan win did more to boost the profile of our program than the SBC move or any of the national championships. But, that win was also six years ago and the memory of the general public is pretty short.Kgfish wrote: I beg to differ. The media frenzy and Sports Illustrated cover shot following the biggest upset in college football history instantly provided ASU with national brand awareness. Now we are going to change a logo that is so recognizable. That win did far more for ASU's national exposure than going into the SunBelt will.
I've been in sales and marketing for 30 years and have seen these types changes derail successful companies. One of the worst marketing mistakes a company - or school in this case - can ever make is altering or replacing a logo that has been long identifiable with success. A logo change is like firing a coach. It is intended to signify a break from a less than successful period. Mack Brown changed the entire uniform to separate his program from the disastrous Working years. We are making a change following a 25 years period most schools would do anything to have enjoyed. This is a very risky move.
They remember the name but I'm not sure how many remember the uniforms or logo. Schools like Alabama, Penn State, USC, etc. are a different animal. Those logos and uniforms have been on the cover of Sports Illustrated regularly for the past 40 years. When it comes to recruiting, Alabama and Southern Cal take phone calls, we make phone calls.
To be clear, I prefer the existing white Block A as well but I can understand the change as we enter a new era of App football. Changing it up keeps the App State name out there and more importantly, the players and recruits love it. Keeping the Yosef alternate uniforms in the rotation as an ode to our history is also a good thing, IMO.
I just wonder how the new logo will show up on TV. The white A is very easy to recognize from a distance and on TV, but this logo will probably get lost on the black helmet.asucrutch23 wrote:I'm sure this has already been said, but IMO we could wear yellow jerseys with yellow pants, yellow helmets, yellow socks, yellow shoes, yellow armbands, and yellow towels if it meant 17-18 year old kids liked it. I know it's probably never THE reason guys commit, but it can't hurt to try to appease the target audience.
For the record, I love the new look, especially black on black and white on white. Not a huge fan of the grey or the black/white and white/black combos. Also, count me as one who is a fan of the new helmets. Love the matte AND the black block A. I think it will stand out with the yellow outline more than most people seem to. Overall I'm very pleased. I think we are really trying to look the FBS part.
Worse yet, how will that logo look stuck to the window of an SUV, especially one with tinted windows?JTApps1 wrote:I just wonder how the new logo will show up on TV. The white A is very easy to recognize from a distance and on TV, but this logo will probably get lost on the black helmet.asucrutch23 wrote:I'm sure this has already been said, but IMO we could wear yellow jerseys with yellow pants, yellow helmets, yellow socks, yellow shoes, yellow armbands, and yellow towels if it meant 17-18 year old kids liked it. I know it's probably never THE reason guys commit, but it can't hurt to try to appease the target audience.
For the record, I love the new look, especially black on black and white on white. Not a huge fan of the grey or the black/white and white/black combos. Also, count me as one who is a fan of the new helmets. Love the matte AND the black block A. I think it will stand out with the yellow outline more than most people seem to. Overall I'm very pleased. I think we are really trying to look the FBS part.
Exactly. The logo is still white. http://vt.uc.appstate.edu/style/marks-primary/block-ahapapp wrote:Why do we assume that this logo will appear anywhere other than on football uniforms?
Sorry but I don't see where you quoted me and referenced this. You have only responded to me personally twice and the first time you posted this quote by DaphneUrquhart - "So far, Appalachian State doesn't really have a national "brand". I did not make that statement.ASUMountaineer wrote:I said before (which you didn't respond to), I had no idea it would trigger such deep emotion for you.
I'm with you. One classic block A for everything and one Yosef logo everywhere. It seems like getting the new logo helmets will be an unnecessary expense. I doubt the old ones could be recycled and having new logos put on, as they probably require new helmets altogehter.AppGrad78 wrote:Worse yet, how will that logo look stuck to the window of an SUV, especially one with tinted windows?JTApps1 wrote:I just wonder how the new logo will show up on TV. The white A is very easy to recognize from a distance and on TV, but this logo will probably get lost on the black helmet.asucrutch23 wrote:I'm sure this has already been said, but IMO we could wear yellow jerseys with yellow pants, yellow helmets, yellow socks, yellow shoes, yellow armbands, and yellow towels if it meant 17-18 year old kids liked it. I know it's probably never THE reason guys commit, but it can't hurt to try to appease the target audience.
For the record, I love the new look, especially black on black and white on white. Not a huge fan of the grey or the black/white and white/black combos. Also, count me as one who is a fan of the new helmets. Love the matte AND the black block A. I think it will stand out with the yellow outline more than most people seem to. Overall I'm very pleased. I think we are really trying to look the FBS part.
That is Justin Thompson. John Welch hasn't been directly involved with football for three years.Gonzo wrote:I have an interesting question:
I know that uniform design/selection ect is primarily decided by John Welch (the guy drilling on the helmet in the vimeo Uni preview) and his staff with lots of input from the coaches and players. How involved is the sports marketing department in a helmet logo decision? Don't get me wrong, I love the new helmets and the black block A, but I can see how this could harm continuity, especially after we just added a massive white block A in the middle of the football field and basketball court.
