Logo Changes

[EastHallApp]

1. I am not a hillbilly, and I love the Vintage Yosef (agree they should have kept that name, but it doesn't really matter after the press release).

2. It's vintage. Vintage looks come with a bit of irony assumed. No one should think this seriously means that everyone connected to App is a corncob-smoking middle-aged mountain man. Any more than everyone at Notre Dame is a leprechaun, everyone at Ohio State is an inedible tree nut, or everyone at Ole Miss is a backward-thinking racist living 150 years in the past.

2a. (Actually, nevermind that last one...)

3. If we're going to change our minds every time someone on social media says something snarky, we might as well just give up.

[Maddog1956]

1. I am not a hillbilly, and I love the Vintage Yosef (agree they should have kept that name, but it doesn't really matter after the press release).

2. It's vintage. Vintage looks come with a bit of irony assumed. No one should think this seriously means that everyone connected to App is a corncob-smoking middle-aged mountain man. Any more than everyone at Notre Dame is a leprechaun, everyone at Ohio State is an inedible tree nut, or everyone at Ole Miss is a backward-thinking racist living 150 years in the past.

2a. (Actually, nevermind that last one...)

3. If we're going to change our minds every time someone on social media says something snarky, we might as well just give up.

Very good post, best one yet IMHO.

[bcoach]

After careful thought I now think we should change uniforms, helmets, and shoes for every game. The opposing team will never know how to prepare for us. Instead of entering out of the gig blowup helmet we could come down a runway. An announcer could tell us who this weeks designer is. I don't think platform cleats will work but how about boots? I think way too much time is spent on xx and oo. Who needs a S&C coach. We need a tailor. Who needs Armanti when we can have Armani. (spelling?)
One more bad thing about not being in the playoffs is this kind of thread starts that much earlier.

[WVAPPeer]

can someone post and show the difference from the old Yosef and currently announced Yosef ---

[SpeedkingATL]

After careful thought I now think we should change uniforms, helmets, and shoes for every game. The opposing team will never know how to prepare for us. Instead of entering out of the gig blowup helmet we could come down a runway. An announcer could tell us who this weeks designer is. I don't think platform cleats will work but how about boots? I think way too much time is spent on xx and oo. Who needs a S&C coach. We need a tailor. Who needs Armanti when we can have Armani. (spelling?)
One more bad thing about not being in the playoffs is this kind of thread starts that much earlier.

You just described Oregon.

[RankinApp]

On the subject of fashion, it's time to put your posts on the topic back in the closet bcoach. They're as old as my mom's bell bottoms.

Retiring one logo and using another as a secondary isn't mutually exclusive with the ability of the football program to function or hire coaches. Appalachian =/= Oregon Ducks. We've been wearing the same (slightly modified) uniform for years. Out of 12 to 13 games year, one throwback outfit and helmet isn't the end of world. Fans like 'em and the players like 'em, that works for me.

[JCline0429]

After careful thought I now think we should change uniforms, helmets, and shoes for every game. The opposing team will never know how to prepare for us. Instead of entering out of the gig blowup helmet we could come down a runway. An announcer could tell us who this weeks designer is. I don't think platform cleats will work but how about boots? I think way too much time is spent on xx and oo. Who needs a S&C coach. We need a tailor. Who needs Armanti when we can have Armani. (spelling?)
One more bad thing about not being in the playoffs is this kind of thread starts that much earlier.

Sarcasm noted. Rep point.

[ASUMountaineer]

After careful thought I now think we should change uniforms, helmets, and shoes for every game. The opposing team will never know how to prepare for us. Instead of entering out of the gig blowup helmet we could come down a runway. An announcer could tell us who this weeks designer is. I don't think platform cleats will work but how about boots? I think way too much time is spent on xx and oo. Who needs a S&C coach. We need a tailor. Who needs Armanti when we can have Armani. (spelling?)
One more bad thing about not being in the playoffs is this kind of thread starts that much earlier.

I take it you didn't like my post pointing out Michigan, and several others, changing up unis from time-to-time. It's ok, no big deal really. Your sarcasm is noted, but so is the ridiculousness.

[ASUMountaineer]

After careful thought I now think we should change uniforms, helmets, and shoes for every game. The opposing team will never know how to prepare for us. Instead of entering out of the gig blowup helmet we could come down a runway. An announcer could tell us who this weeks designer is. I don't think platform cleats will work but how about boots? I think way too much time is spent on xx and oo. Who needs a S&C coach. We need a tailor. Who needs Armanti when we can have Armani. (spelling?)
One more bad thing about not being in the playoffs is this kind of thread starts that much earlier.

Sarcasm noted. Rep point.

JCline staying classy not noted. No rep point.

[JCline0429]

After careful thought I now think we should change uniforms, helmets, and shoes for every game. The opposing team will never know how to prepare for us. Instead of entering out of the gig blowup helmet we could come down a runway. An announcer could tell us who this weeks designer is. I don't think platform cleats will work but how about boots? I think way too much time is spent on xx and oo. Who needs a S&C coach. We need a tailor. Who needs Armanti when we can have Armani. (spelling?)
One more bad thing about not being in the playoffs is this kind of thread starts that much earlier.

Sarcasm noted. Rep point.

JCline staying classy not noted. No rep point.

Umm, what was not classy about my reply to bcoach?

[RankinApp]

My two kids @ App have always liked the throwback yosef and all their friends do to.

[ASUMountaineer]

After careful thought I now think we should change uniforms, helmets, and shoes for every game. The opposing team will never know how to prepare for us. Instead of entering out of the gig blowup helmet we could come down a runway. An announcer could tell us who this weeks designer is. I don't think platform cleats will work but how about boots? I think way too much time is spent on xx and oo. Who needs a S&C coach. We need a tailor. Who needs Armanti when we can have Armani. (spelling?)
One more bad thing about not being in the playoffs is this kind of thread starts that much earlier.

Sarcasm noted. Rep point.

JCline staying classy not noted. No rep point.

Umm, what was not classy about my reply to bcoach?

Oh, you didn't note the sarcasm? No rep point.

[AppState89]

I like the block "A" on the helmets and hope it stays that way. I don't mind the new logo and I COULD CARE LESS WHAT OTHER TEAMS OR FANS THINK OF THE NEW LOGO...Let's see how they like it when the "FUNNY" or "HILLBILLY" or "UGLY" logos on the field are kicking the other teams A$$E$.

As long as we are winning, I don't care what others outside of the ASU Family think or care. Let the talent on the field do the talking for us.

Go Apps!!!!!!

[canes_mj]

Don't mind us competing with other schools, but when another football coach only has to hold up a blowup
of our "vintage" yosef and asks a recruit if they actually want to be a hillbilly that's all it will take for some.

Two things. If a recruiter can't sell their own program and has to carry a picture of a secondary logo of ours around to sway a recruit to their program then they really don't have much to sell in the first place. Second, if all it takes for a recruit to be turned off of App is, again, a secondary throwback logo, then they weren't serious in the first place.

By this logic recruits who are Christian shouldn't look at Duke (Blue Devils and a devil in the logo) and Wake (Demon in the name). And Chapel Hill. The Tar Hills. Images of barefoot people running through tar pits, plus their mascot is a goat. Won't even go there. We are APPALACHIAN State. The name of the mountain range that is synonymous with the Hatfields and McCoys, moonshine, hillbillies, etc, is in our name. Our mascot used to be a guy dressed up like Daniel Boone (name of the town the university is in) who carried a musket and a moonshine jug. We are the MOUNTAINEERS. If someone looking at us is taken by surprise then I doubt they can get into the school in the first place.

Personally I wish they would have left the name "Vintage Yosef" instead of Victory Yosef. At least the vintage in the title shows that it's a throwback. The biggest mistake the administration made was in the wording of the announcement. It sounded like this was our new logo and not a secondary throwback.

Finally the idiot who wrote the CBS Sports blog thought that we just came up with the name Yosef. Like many bloggers he doesn't know what he is blabbing about and this one really doesn't have a clue about App State or our history. Haters are going to hate. Nothing can change that. I'm not too worried about a few hundred commenters on a national website that has tens of thousands of visitors a day.

Awesome. +1

[Kgfish]

So, as a current student here at Appalachian State, I have been asking my friends and classmates what they thought of the logo change. Most of them didn't even know we changed our logo, but once I showed them the before and after, the response was a resounding "I don't like the new logo," the new logo referring to "Victory Yosef." Take that for what it's worth, but though most alumni and some students support the revert back to the 1970s Yosef, I think you will find that many are also not big fans.

As a disclaimer, I am a fan of Victory Yosef. I think he could use some touchups, but I think it was, generally speaking, a good move. I can see the other side of this argument though:

While it is always great to look back at tradition and admire it, each generation needs to be able to make their own traditions. I think many students are feeling raked over the coals and left out of any decision making processes as the loud and proud alumni influence many of the decisions. This is not to say that alumni should bare any of the blame, but I do believe current students are frustrated that the opinions they voice aren't being taken seriously.

Once again, I am a fan of Victory Yosef.

As App State transitions to the FBS, we need to get serious about our branding and establish what we want to see in 10, 20, or 30 years from now. Do I think Victory Yosef will be it? Honestly, no. The block A will likely stick around for a long time to come, but Victory Yosef will hold his own for only so long. What I would be okay with is a modernization of Victory Yosef, to not only be reminiscent of the 1970s version, but to also bring in a 21st century feel.

One artist's rendition of it, which I found on Twitter, is something similar to what could be done. While there are a few things I could pick apart with this logo, like him looking a bit too pirate-y for my taste, I think it is a good direction for us to look.

I am as pro vintage Yosef as one can be but for a modern interperation that isn't half bad. Not crazy about the front of the hat or the collar but al in all not too shabby.

[asutrnr81]

So, as a current student here at Appalachian State, I have been asking my friends and classmates what they thought of the logo change. Most of them didn't even know we changed our logo, but once I showed them the before and after, the response was a resounding "I don't like the new logo," the new logo referring to "Victory Yosef." Take that for what it's worth, but though most alumni and some students support the revert back to the 1970s Yosef, I think you will find that many are also not big fans.

As a disclaimer, I am a fan of Victory Yosef. I think he could use some touchups, but I think it was, generally speaking, a good move. I can see the other side of this argument though:

While it is always great to look back at tradition and admire it, each generation needs to be able to make their own traditions. I think many students are feeling raked over the coals and left out of any decision making processes as the loud and proud alumni influence many of the decisions. This is not to say that alumni should bare any of the blame, but I do believe current students are frustrated that the opinions they voice aren't being taken seriously.

Once again, I am a fan of Victory Yosef.

As App State transitions to the FBS, we need to get serious about our branding and establish what we want to see in 10, 20, or 30 years from now. Do I think Victory Yosef will be it? Honestly, no. The block A will likely stick around for a long time to come, but Victory Yosef will hold his own for only so long. What I would be okay with is a modernization of Victory Yosef, to not only be reminiscent of the 1970s version, but to also bring in a 21st century feel.

One artist's rendition of it, which I found on Twitter, is something similar to what could be done. While there are a few things I could pick apart with this logo, like him looking a bit too pirate-y for my taste, I think it is a good direction for us to look.

I hate including the whole post but for those referencing my comments:
I have two kids at APP right now and both HATED the "Gordon's Fisherman" and BOTH love the "new" Vintage Yosef.

I agree with the long term branding that would really good to actually get a permanent marketing person or give the job to Mr. M. right now so he could get his group together and make it hAPPen.

What I will say about the image you posted: All it is missing is a blue tooth device and magically it could be 21st Century!

[bcoach]

On the subject of fashion, it's time to put your posts on the topic back in the closet bcoach. They're as old as my mom's bell bottoms.

Retiring one logo and using another as a secondary isn't mutually exclusive with the ability of the football program to function or hire coaches. Appalachian =/= Oregon Ducks. We've been wearing the same (slightly modified) uniform for years. Out of 12 to 13 games year, one throwback outfit and helmet isn't the end of world. Fans like 'em and the players like 'em, that works for me.

Actually I have already said a throwback once in a while is no big deal although I still don't understand why we need to spend the money. As far as the new/old/victory or whatever Yosef I have not expressed an opinion as I really don't mind it at all. I only buy things with the Block A so to each his own. Hated the fisherman and would not buy anything with it on it. You have given me an idea though. How about bell bottoms for the BB team?

[AppinATL]

Well then, lose the matte helmets. Get thst white block A back on there and lets get consistant with our look. I can live with an alternate uniform for a couple of gamesa season, although I hated this year's version.

Speaking of uniforms, I couldn't even watch Oregon v. OREGON state the other night. It was offensive to the eyes in the worst way.

I am with you on this. Seems like Michigan, Alabama, and many of the established programs don't need change after change and are able to recruit just fine. We have a uniform and helmet. Stick with it and don't make people guess who we are.

Hmm...





These are just two examples. I didn't include Ohio State, Nebraska, Florida, Georgia, Virginia Tech, etc.

My point is, this is a fad, and it will eventually run its course. I'm not all that concerned with game attire, especially when the game is much more interesting.

As for the white block A, App has used different colors for the block A for years. Check your NC alum license plates...

I don't think you read my post completely. I said I was OK with the occasional alternate uniform for a game or two a season. What I am talking about is our BRAND. The uniform we should be known by. None of your examples represent a change of uniform for those schools...they are alternates.

And as for the White Block A, it has not changed at all since we first came on the national scene with the three NC's and especially the Michigan win. That white block A was plastered all over the internet and on the cover of Sports Illustrated, not to mention any other publication related to sports. Instant brand recognition. It should not be screwed with 50 years from now, if the bleeding hearts have not gotten football completely outlawed, people should be able to switch on the game and instantly recognize that App State is on the field.

[AppinATL]

I love it! We ARE hillbillies. Hillbillies exhibit loyalty, faithfulness, hard work, trust, and most of all, love of family. I am damn proud that I am a hillbilly. I can't think of anything better to be. We now have a distinctive brand, and something the vast majority of our fanbase will rally around. Yosef versus some generic Gorton's Fisherman lookalike is no contest, in my opinion.

Preach on, 89. Truth be told, we could've come up with the best logo in the history of college trademarks, and deadspin would've found a way to belittle it. That's what folks do nowadays, they get their rocks off on ridicule. More power to them. I'll continue to support this Yosef and his pipe. If they want to add a longrifle and a jug of homebrew, even better.

Would like to see us go back to the real person Yosef with a long rifle, D. Boone style.
Not enthusiastic about some people's endorsement that: "We ARE HILLBILLIES".
Hillbilly Yosef with his corn cob pipe and old bald head may appeal to some of the alums, but doubt the
current and future students will be pleased with it for very long.
Guess we will see soon enough if the faculty endorses working at Hillbilly U when the new chancellor comes. CC may get their support but doubt many faculty or athletes told their mom's that they wanted to be Hillbillies when they grew up. Look forward to the Hootnannys at halftimes though.

Yeah, I'm sure a guy looking like a "hillbilly" will never be accepted in today's culture.



Your dislike for this logo let's us all know that we're on the right track. I support Vintage/Victory Yosef!

Oh man! wouldn't it be great if we could get one of these guys to come to our first home game next year and take over the rifle-shooting duties for the day?

[bcoach]

After careful thought I now think we should change uniforms, helmets, and shoes for every game. The opposing team will never know how to prepare for us. Instead of entering out of the gig blowup helmet we could come down a runway. An announcer could tell us who this weeks designer is. I don't think platform cleats will work but how about boots? I think way too much time is spent on xx and oo. Who needs a S&C coach. We need a tailor. Who needs Armanti when we can have Armani. (spelling?)
One more bad thing about not being in the playoffs is this kind of thread starts that much earlier.

I take it you didn't like my post pointing out Michigan, and several others, changing up unis from time-to-time. It's ok, no big deal really. Your sarcasm is noted, but so is the ridiculousness.

No I take no exception to what you said. As I have said MANY times, I am not talking about the occasional throwback. I am talking about changes like to the helmet Letter from White to black on a permanent basis. But then again I am just killing time. I don't get as emotional about these things as some do. I just think that if you want to establish your "brand" you should be consistent. When you see the Delaware helmet what is the first thing you think about? MICHIGAN and that is because they have established a brand over a very long period of time.